Actual Veggies posts 561% growth as revenue heads toward US$30 million

Actual Veggies has recorded 561% revenue growth over three years as the US vegetable-forward food company expanded its retail footprint and projected sales of US$30 million in 2026.

• Actual Veggies ranked No. 614 on the 2026 Inc. 5000 after recording 561% revenue growth between 2022 and 2025.
• The company surpassed US$20 million in revenue in 2025 and projected sales of US$30 million for 2026.
• Its products reached more than 15,000 US retail locations, including Whole Foods Market, Kroger, Sprouts Farmers Market and Albertsons.

The Denver-based company ranked No. 614 overall on the 2026 Inc. 5000 and No. 30 in the Food & Beverage category, marking its second consecutive appearance among the ranking's top 1,000 private companies.

Actual Veggies debuted at No. 561 in 2025 following 732% three-year revenue growth. It remained the fastest-growing plant-based meatless brand represented on the Inc. 5000 for a second consecutive year.

Founded in 2020, the company has built its range around vegetables, legumes, grains and spices rather than products designed to closely replicate conventional meat. Its portfolio includes veggie burgers, fries, tots and vegetable-based Dinosaur Nuggets.

"When we entered retail, the category was focused on 'fake meat'. We made the opposite bet," said Hailey Swartz, Co-Founder & Co-CEO of Actual Veggies. "We believed consumers wanted real food and that vegetables could be the hero. Consumers are shifting in our direction. Being the Inc. 5000's fastest-growing plant-based meatless company for two consecutive years validates where the category is going."

The company surpassed US$20 million in revenue during 2025 and projected that figure would reach US$30 million this year. Its products were available at more than 15,000 retail locations across the USA, including Whole Foods Market, Kroger, Sprouts Farmers Market and Albertsons.

Actual Veggies has also continued to broaden its range beyond its core veggie burgers.

This summer, it launched its first organic burger, a 10-count Organic Black Bean Veggie Burger sold exclusively across multiple Costco regions. The company also moved further into family-focused products with Dinosaur Nuggets, which launched nationwide at Whole Foods Market and at selected Kroger banners.

According to SPINS Natural Expanded data cited by the company, Actual Veggies became the No. 1 brand by dollar sales across the plant-based meat category in the natural retail channel during the four weeks ending May 17, 2026.

The growth followed an approach established when Actual Veggies entered more than 350 Sprouts Farmers Market stores in 2021. Rather than developing products intended to reproduce the appearance and eating experience of meat, the company focused on vegetable-forward products in which the constituent ingredients remained visible.

"Consumers are not turning away from plant-based food – they are becoming more thoughtful about what they buy," Swartz said. "People still want convenient meatless options, but increasingly want real food and recognizable ingredients. We built Actual Veggies for this moment."

The latest Inc. 5000 ranking measured private-company revenue growth between 2022 and 2025.

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