Prime Roots and Quorn Foods announce partnership and investment

The most famous name in mycoprotein, Quorn, has announced a new partnership with plant-based meat company, Prime Roots, to develop market expansion opportunities and collaborate on new innovative offerings. This initiative is paired with a minority investment in the Berkeley-based start-up.

Available at deli counters and in food-service, Prime Roots offers meat-free sliceable deli meats for deli counters including classic turkey and ham which make up most of the volume of deli meat products in the USA. The company also provides charcuterie offerings including salami, pepperoni, bacon, pâté, and foie gras products. Their proprietary plant-based meats are made from koji mycelium, which mimics the taste and texture of meats.

Quorn, with its unique mycoprotein, dominates the European mycelium market and is the number one alternative protein manufacturer in Europe.

Both companies have proprietary mycelium-based technologies and make great tasting products without the need for heavily processed ingredients. Both Prime Roots and Quorn products also have a significantly lighter footprint on the planet than both conventional meats and other plant-based products.

“We are thrilled to partner with Quorn, the leader in mycelium-based proteins to create breakthrough innovations together and to bring great tasting foods that are better for you and for the planet to mass markets,” said Kimberlie Le, Co-founder & CEO of Prime Roots.

“Prime Roots is doing great things in developing the US meat-free deli category, and we’re excited by the opportunity we now have to share knowledge and collaborate with Kimberlie and her team,” added Marco Bertacca, CEO of Quorn.

Prime Roots recently announced its successful Series B funding to scale its production for nationwide distribution.