Precision Fermentation unveils new 'Sennos' brand identity and leadership team to expand fermentation technology

Durham, North Carolina-based fermentation technology company Precision Fermentation has rebranded as Sennos, reflecting its broader ambitions beyond brewing and beverage production. Alongside the name change, the company has introduced a leadership team with expertise in technology, data science, and automation to drive its expansion into new fermentation markets.

Jared Resnick, Founder & CEO of Sennos, said the rebrand aligns with the company’s vision of delivering advanced sensing, analytics, and automation tools across multiple industries reliant on fermentation.

"At Sennos, we have built the world's most advanced sensing, analytics, and automation platform for the fermentation and fluidics industries," Resnick said. "Our technology tackles the core challenges of consistency, productivity, and profitability by seamlessly integrating hardware, software, cloud computing, and AI. To continue leading this revolution, we have assembled a team dedicated to pushing the limits of what's possible in fermentation technology."

Sennos initially gained recognition in the brewing sector, providing AI-powered fermentation monitoring and analytics that help brewers improve efficiency, reduce product loss, and maintain consistency. The company’s technology platform automates fermentation data collection, offering real-time insights into pH, dissolved oxygen, gravity, and other critical parameters. With the rebrand, Sennos is positioning itself as a broader fermentation solutions provider, aiming to serve industries including alternative food production, biopharmaceuticals, and alternative fuels.

The expansion comes at a time when precision fermentation and biomanufacturing are gaining traction in food and pharmaceutical production. By leveraging its AI-driven monitoring platform, Sennos aims to support companies seeking greater control over fermentation processes in fields where precision and reproducibility are essential.

To support this transition, Sennos has assembled a leadership team with backgrounds spanning technology development, data analytics, product innovation, and commercialization. Resnick remains at the helm as CEO, with John Considine as Chief Technology Officer (CTO), David Laubner as Chief Revenue Officer (CRO), Fred Carlstrom as Chief Marketing Officer (CMO), Tim DeBone as Chief Financial Officer (CFO), Erick Crowell as Vice President of Product, Michele Doyle as Vice President of Data, Eric Wittle as Vice President of Development, and Mike Simon as Vice President of Sales.

With a focus on automation, AI, and cloud-based fermentation management, Sennos sees significant opportunities in industries where consistency and scalability are crucial. The company aims to provide real-time monitoring and process optimization to a broader range of customers looking to improve efficiency and product quality while reducing waste.

The rebrand signals an evolution for the company as it seeks to establish itself as a key player in the growing field of fermentation-based manufacturing. By expanding its technological capabilities and leadership expertise, Sennos is positioning itself to play a role in shaping the future of fermentation beyond traditional brewing applications.