MeEat selects Centric Software to help revolutionize plant-based food industry

Centric Software, a company specialized in Product Lifecycle Management (PLM), has announced a partnership with Finnish plant-based food tech startup, MeEat. Centric Software provides enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, consumer electronics, cosmetics, food and beverage and luxury to achieve strategic and operational digital transformation goals.

Founded in 2020, MeEat Food Tech is a plant-based food startup with an aspirational mission – to make the best plant-based products and help the meat industry switch to plant-based food production. MeEat is a spin-off from a Finnish meat processing company, Pouttu, and their brand MUU is the market leader in Finland.

MeEat introduces new products in supermarkets that can easily be used to substitute meat in everyday dishes and recipes, without sacrificing the flavor and feel of meat. To date, they have launched 50 products to market in various sub-categories including sausages, cold cuts and ready-made meals. In their constant pursuit of innovation, the new hero ingredient in MeEat's plant-based meals is fermented fava beans, which are highly sustainable, protein-rich, and a minimally processed alternative to traditional food sources.

With the goal of strengthening their market position and expanding internationally, the small but agile team at MeEat knew they needed to streamline innovation processes and get control of their data.

"We wanted a solution that collects everything in one place to make innovation processes fast and smooth," said Janna Oksanen, PLM Project Manager at MeEat. "All current portfolio and new product development data is stored in disparate locations and formats, and the amount of manual work teams are doing is time consuming and increases the risk of mistakes."

Determined to speed innovation, improve collaboration and alleviate the frustration team members were experiencing, MeEat began the search for its first Product Lifecycle Management (PLM) system.

"We chose Centric Software as a partner because of their expertise in platform development and deep understanding of FMCG business needs," shared Oksanen. "The configurability and features of Centric PLM are superior to other solutions, and being able to access Centric team members during regular office hours will facilitate collaboration."