CV Sciences enters plant-based market with launch of Lunar Fox Food Co

San Diego-based wellness company, CV Sciences, has launched a new line of plant-based food products under the brand name Lunar Fox Food Co., marking its entry into the fast-growing vegan food category. The product line, which includes dairy-free cheese, egg substitutes, meatless crumbles, and sauces, is now available through select retailers and online at lunarfoxfoods.com.

Lunar Fox’s launch introduces seven products: CHEDDRLY MAC! (a vegan mac and cheese), CHEDDRLY! (a dairy-free cheese substitute), WHISKED! (an egg alternative for omelets and quiches), BAKED! (an egg substitute for baking), MANGIA! (an Italian-style meatless crumble), FIESTA! (a spiced Mexican-style crumble), and BOLOGNESE! (a plant-based Italian sauce featuring MANGIA! crumbles). All products are 100% natural, gluten-free, and designed to appeal to health-conscious consumers, flexitarians, and those seeking sustainable food options.

“We are thrilled to launch Lunar Fox Food Co, our plant-based product line that will bring convenient, sustainable and nutritious food alternatives into the US natural product channel,” commented Joseph Dowling, CEO of CV Sciences. “The global vegan food market is expected to grow five times by 2030, with millennials and flexitarians as the driving force behind soaring vegan food sales.”

Dowling noted that the company’s strategy is to develop innovative, science-backed wellness products that align with changing consumer behaviors. He emphasized that Lunar Fox is a natural progression for CV Sciences as it broadens its focus beyond hemp-based products.

This launch reflects a broader diversification of CV Sciences’ product offerings. The company, best known for its +PlusCBD line of hemp-derived supplements, has recently introduced several cannabinoid-free wellness lines, including +PlusHLTH supplements and pet-focused products.

Lunar Fox’s positioning in the natural product space is likely to appeal to retailers and consumers seeking convenient alternatives to traditional animal-based foods, with clear labeling and functional nutrition benefits. While the plant-based category is increasingly competitive, CV Sciences believes its established presence in the natural health and wellness market will support the brand’s growth.

With a full product lineup spanning savory meals, meatless sauces, and baking ingredients, Lunar Fox aims to provide accessible options that meet the rising demand for plant-based foods without compromising taste or nutrition.