Cibus Nexum launches Food Innovation Survey to support industry growth

Cibus Nexum is inviting food industry professionals, entrepreneurs, and researchers to take part in its latest Food Innovation Survey, an initiative designed to gather insights on the biggest challenges in developing and launching new food products. The company hopes the survey will help identify key pain points in innovation, from regulatory compliance to consumer engagement, and contribute to shaping better support systems for food technology companies.

With the alternative protein and food innovation sectors rapidly evolving, businesses are facing an increasingly complex landscape. Regulatory approvals, ingredient sourcing, and scalability are among the critical factors that can determine whether a new product succeeds or struggles to reach the market. Through this survey, Cibus Nexum aims to better understand these challenges and provide industry players with tailored strategies and solutions.

The global food industry is undergoing a transformation, driven by consumer demand for more sustainable, nutritious, and ethically produced food. However, many companies face significant roadblocks when bringing novel ingredients and products to the market. One of the biggest hurdles is regulatory compliance, as navigating different market regulations and obtaining approvals for novel foods can be time-consuming and costly. Even when a product meets all necessary standards, the process of securing authorization can slow down innovation and delay commercial viability.

Supply chain and ingredient sourcing also present difficulties, particularly when companies aim to maintain sustainability standards while keeping costs under control. Ensuring consistent, high-quality supply chains is a critical step in bringing a product to market, but disruptions or shortages can derail even the most promising innovations. At the same time, while technical feasibility is essential, consumer acceptance is equally crucial. Companies must not only create innovative food products but also ensure that these offerings align with evolving consumer preferences. Many new food innovations, such as plant-based proteins and cultivated meats, require strategic marketing efforts to build trust and encourage adoption.

Scaling production is another area where many startups struggle. Transitioning from lab-scale research and small-batch production to large-scale manufacturing is a significant challenge, particularly for companies working with novel food processes. The cost of infrastructure, the complexity of production techniques, and the need for funding all play a role in determining whether a company can successfully commercialize its product. Without the right support, many early-stage food innovators find it difficult to move beyond proof of concept.

By analyzing responses from industry professionals, Cibus Nexum hopes to develop solutions that address these challenges and create a more supportive ecosystem for food innovation. The insights gathered from the survey will be used to identify trends, inform best practices, and potentially influence strategies that can help emerging food technologies reach the market faster and more efficiently.

Participants in the survey will also have the opportunity to enter a draw for a free 30-minute consultation with Cibus Nexum’s food production experts. This personalized session will provide valuable guidance on overcoming specific challenges related to food innovation, helping businesses navigate the complex landscape of new product development.

The survey takes less than 10 minutes to complete, and Cibus Nexum encourages all stakeholders in the food innovation space to participate. By sharing their experiences, respondents can help drive meaningful change in the industry and contribute to the advancement of sustainable, high-quality food solutions.

Click here to take part in the survey