Babybel rolls out protein and probiotic snack cheese with launch of Babybel PRO

Babybel has expanded its snack cheese portfolio with the launch of Babybel PRO, a new mini cheese designed to deliver both protein and probiotics in a convenient, portion-controlled format.

• Babybel introduced Babybel PRO, a mini cheese snack delivering 5g of protein and 1 billion live LGG probiotic cultures per serving, targeting demand for functional snacking products.

• The individually wrapped cheeses contain four ingredients, 50 calories per piece and are packaged in Babybel’s signature red wax coating for portion-controlled convenience.

• The product launched at Target and select retailers, with distribution expanding to Walmart and Kroger in March and a broader nationwide rollout planned throughout 2026.

The new product combines 5g of protein with 1 billion live and active LGG probiotic cultures per serving, placing it within the fast-growing functional snack category. Each cheese contains four ingredients and 50 calories and is made using 100% real cheese.

According to the brand, the launch responds to growing consumer demand for snacks that offer added nutritional benefits while maintaining convenience and taste. The company cited market research showing increased interest in functional foods that move beyond traditional formats such as protein bars, shakes, probiotic drinks and yogurts.

Jessica Dillon, Senior Brand Director for Babybel, said the company identified an opportunity to combine two popular functional attributes in a single snack.

“As shoppers increasingly seek out snacks that deliver both protein and probiotics, we recognised an opportunity to expand the Babybel portfolio so consumers don’t have to choose between goodness and enjoyment,” Dillon said. “To meet consumers’ desire for both benefits in one snack, we brought them together in the playful, perfectly portioned format only Babybel can offer.”

Babybel PRO is packaged in the brand’s signature red wax coating and is designed as an on-the-go snack suitable for occasions ranging from post-exercise refuelling to afternoon snacking. The company said the product can be easily carried in gym bags, lunchboxes and backpacks, reinforcing its focus on convenient, single-serve snacks.

The new product joins Babybel’s existing portfolio, which now includes nine varieties across dairy cheeses and plant-based alternatives. Current offerings include Mini Babybel Original, Reduced Fat, Mozzarella, White Cheddar, Gouda and Monterey Jack varieties, alongside plant-based cheese alternatives.

Babybel PRO is currently available at Target and select retailers. Distribution is set to expand to Walmart and Kroger starting in March, with a broader nationwide rollout planned throughout 2026.

The suggested retail price is US$8.49 for a 12-count pack.

Babybel is produced by Bel Brands USA, a subsidiary of Bel Group, which manufactures a range of portion-controlled dairy and plant-based snack products including GoGoSqueez, Boursin and The Laughing Cow.