Propelling protein diversity: blended proteins and savory flavors are driving consumer appeal, according to ADM research

In recent years, consumer food choices have shifted towards a more mindful approach, with an increasing focus on both personal well-being and the environmental impact of those decisions. This trend has fueled curiosity around plant-based foods, which many see as a way to meet their nutritional goals while making more sustainable choices. But, it’s not just about a wholesale shift to plant-based eating—many consumers are embracing a flexitarian lifestyle, blending plant-based foods with traditional meat and dairy products. According to proprietary research by ADM, more than half of global consumers follow this approach, which is creating exciting new opportunities for the food industry.

As consumers become more flexible in their dietary preferences, food manufacturers have a growing opportunity to meet the demand for products that fit the flexitarian lifestyle. ADM has conducted proprietary research identifying key consumer drivers for trying blended meat products, as well as what sensory experiences appeal to them. This research aims to help manufacturers not only achieve acceptance of different protein options but encourage widespread adoption.

For many, protein is an essential component of their diet, whether they are athletes looking to build muscle or simply trying to maintain a healthy lifestyle. Globally, 57% of consumers want to increase their protein intake, according to ADM. However, it’s not just about consuming more protein—consumers are also seeking better quality and variety.

ADM’s report, The Future of Blends, highlights that consumers are drawn to blended proteins for several reasons. They view these blends as healthier, more environmentally friendly, a way to add variety to their diet, and a better balance of plant and animal proteins. Additionally, consumers believe that blended proteins can provide more nutritious meals, supporting both their health and sustainability goals.

Blended proteins offer an exciting way to appeal to both traditional meat-eaters and those looking to explore alternative proteins. Combining plant- and animal-based proteins, these blends provide the best of both worlds. Not only can they address nutritional and sustainability concerns, but they also align with consumers’ sensory demands, particularly when it comes to taste and texture.

Interest in blended protein alternatives is already high. According to ADM’s research, 63% of global consumers find the concept of blended proteins appealing. Moreover, globally, 70% of consumers believe that taste and nutrition are equally important. This means that new products must meet high expectations for both flavor and health benefits.

One key area where blended proteins shine is in replicating the experience of traditional meat. Consumers around the world crave familiar meat-based flavors, with chicken being the most popular, followed by beef, pork, and seafood. However, when it comes to blending plant and animal proteins, the ratio often skews towards more meat. This is driven by the desire to maintain the sensory experience of meat, especially texture.

To meet these demands, manufacturers can enhance traditional meat products like chicken strips or beef patties with plant-based ingredients such as soy, pea, wheat, and pulses. Achieving the perfect balance of taste and texture is crucial, and with innovative solutions and advanced technology, it’s becoming easier to create products that meet these consumer expectations.

ADM’s research also reveals how flavor preferences vary by region and demographic. For example, US consumers seek bold, dynamic flavors, preferring sensory experiences that are juicy, succulent, and spicy. In contrast, European consumers tend to prefer flavors that are associated with specific cooking techniques, such as seared or caramelized.

Price is another significant factor influencing consumer decisions, especially in times of economic uncertainty. Blended proteins offer a solution here, too. By combining plant and animal proteins, manufacturers can optimize costs while still providing a high-quality product. For those seeking a more premium offering, functional ingredients such as postbiotics can be incorporated into the blends, further elevating their nutritional profile.

ADM is at the forefront of this growing trend, offering a wide portfolio of naturally derived flavors and functional plant-based proteins. With extensive technical expertise and support from ideation through to final product development, ADM is helping manufacturers create hybrid meat blends that meet consumer demands for taste, texture, nutrition, and price.