JUST Egg debuts latest formulation, with best flavor and performance ever

JUST Egg has announced the introduction of its newest version, marking the biggest single jump in flavor, texture and functionality since 2019 launch, according to the company. The new formulation is now available at stores across the USA, including Whole Foods, Sprouts, Walmart, Target, and Kroger.

Fans of JUST Egg will notice a cleaner flavor profile than previous versions, allowing the pillowy, creamy texture to shine through and providing a more neutral palette for dishes ranging from a simple scramble or omelet to a savory quiche or decadent strata. Baking applications such as breads, cookies, pancakes, muffins and crepes will also benefit from the new formula, which matches a conventional egg’s functionality even more closely than before, providing better binding and aeration for the most delicious plant-based treats yet.

“This is, without a doubt, the best JUST Egg we’ve ever made,” enthused Josh Tetrick, Co-founder & CEO of JUST Egg. “Since the day the idea for this product was born, our goal has been to create an egg that tastes better, is better for you, and has the same or better functionality than a conventional egg, and v5 JUST Egg represents a huge step toward that goal. We‘re not done yet, but we’re very excited for people to taste it.”

Professional chefs who have tried the new and improved JUST Egg are also raving about its taste and performance. “Well over a decade ago, I became one of the first people in the world to try the very first version of JUST Egg,” added Andrew Zimmern, the Emmy-winning and four-time James Beard Award-winning TV personality, chef, writer and social justice advocate. “This latest iteration is fluffier and lighter, with better egg texture and more eggy flavor – and it performs better than any previous version I’ve tried. I cannot tell the difference between this and a conventional scrambled egg. Absolutely unbelievable.”

This new version of JUST Egg is the latest in a series of updates the company has made to its mung bean-based egg in recent years. After creating the plant-based egg category in 2019 with the introduction of this revolutionary product, the team behind JUST Egg has tirelessly worked to improve its taste, texture, and functionality, with the ultimate goal of making an egg that tastes better, is more functional, and has a better nutritional profile than a chicken egg. This work has involved multiple disciplines, from culinary expertise to protein science to operations and engineering. When developing this latest formula, the fifth version to be released, the team originally set out to simplify the manufacturing process for JUST Egg pourable. After testing a number of process changes in its protein processing plant in Appleton, Minnesota, the team soon discovered surprising – and positive – benefits to the final product. The result is a streamlined process that also delivers a better-quality product with the best taste and performance yet.