Framptons introduces Wessex Oats, UK-farmed oat drinks

Framptons, the UK's leading independent plant-based drinks company, has unveiled The Wessex Oat Company, a new range of UK-farmed oat drinks now available for retailers looking to develop their plant-based beverages with recipes and blends that they might turn into own label. Launching initially in the discount channel, The Wessex Oat Company offers a prime opportunity for all retailers to meet the rising demand for sustainable and locally sourced plant-based options.

The Wessex Oat Company range is exclusively sourced from the fertile fields of Wessex, ensuring support for UK farmers and reduced food miles. With a strong commitment to environmental sustainability, Framptons uses state-of-the-art processing facilities in Somerset, emphasizing traceability and eco-friendly practices. The range includes Unsweetened Oat, Barista Oat, Chocolate Oat, Oat Latte, Caramel Latte, catering to a variety of consumer preferences and capitalising on the ready-to-drink coffee trend. Creamy Oat, a single cream alternative is due to launch later this year.  Holding the prestigious Red Tractor certification, The Wessex Oat Company assures high standards of quality and traceability from farm to fridge.

The dairy alternative market is evolving and experiencing the same level of innovation and interest as the mainstream dairy market. New plant-based alternatives such as protein drinks, shakes and coffees are all now on offer, very much following the North American market trends. Framptons offers real value to wholesalers and retailers who, with this new range, can deliver great value to their customers, helping them access and enjoy the plant-based market during the ongoing cost of living challenge.

"The launch of The Wessex Oat Company is a pivotal moment for Framptons and the UK plant-based beverage market," commented Andrew Rimell, Managing Director at Framptons. "We're not only introducing a product but also advocating for a sustainable future and supporting the cherished tradition of British farming. The Wessex Oat Company range offers retailers, wholesalers and discounters an opportunity to align with consumer demands for ethical, sustainable, and delicious plant-based options at affordable prices below the level of the major brands, giving an own label equivalent value proposition.”

Retailers will benefit from The Wessex Oat Company's competitive pricing, offering an affordable alternative and providing excellent value to their customers. By partnering with local farmers, including those growing for Robin Appel, Framptons not only champions the cause of British farming but also emphasises the importance of sustainability and reducing food miles in today's consumer products. The increasing consumer demand for ethical, sustainable, and locally sourced products makes The Wessex Oat Company a timely addition to retail shelves, helping retailers meet these preferences head-on. The versatile product range supports a broad spectrum of consumer needs, whether for everyday consumption or specialty uses.