Ahold Delhaize targets equal plant and animal protein sales by 2030

Ahold Delhaize, a leading global food retail group, has announced an ambitious target to achieve a 50/50 balance between animal-based and plant-based protein sales across its European brands by 2030. This initiative reflects the company's commitment to promoting healthier eating habits and supporting environmental sustainability.

Claude Sarrailh, CEO of Ahold Delhaize Europe and Indonesia, emphasized the significance of this goal, stating, "We are committed to making healthier eating easier and more affordable for our customers, while at the same time reducing our environmental footprint."

The decision aligns with Ahold Delhaize's broader sustainability goals, including its updated CO₂ emissions reduction targets. In November 2022, the company committed to reducing emissions across its entire value chain by at least 37% by 2030, aiming for net-zero emissions by 2050. Transitioning to more plant-based protein options is a strategic move to decrease the environmental impact associated with animal agriculture.

Albert Heijn, Ahold Delhaize's Dutch brand, has already set a precedent by committing to a 60/40 plant-based to animal-based protein ratio by 2030. Building on this, all European brands under the Ahold Delhaize umbrella will establish their current protein sales baselines and set specific targets by the end of 2024.

To achieve these objectives, Ahold Delhaize plans to expand its assortment of plant-based products, enhance customer engagement through loyalty programs and discounts, and increase product transparency with clear labeling. By encouraging customers to make more sustainable food choices, the company aims to drive a significant shift in consumption patterns.